Culture, in all its forms, is where I feel most at home. Art, music, the way people dress, the rituals of everyday life, I have always been drawn to what things mean, not just what they are.
I hold a PhD in Strategic Management and I work as a researcher and strategic consultant. My approach is qualitative — rooted in the belief that the most important things rarely show up in numbers. They live in narratives, in gestures, in the layers of meaning that organizations accumulate over time without always knowing it. This pulls me naturally toward cultural anthropology and ethnography: ways of seeing that train you to look beyond what is immediately visible, toward what is actually happening.
My background built this eye progressively. It begins with international relations — a training in reading context, power, and meaning across cultures. It deepens through luxury management and years as a brand manager for fashion brands. Each step added a layer: how identity is constructed, how heritage is carried, how culture shapes the way people and organizations move through the world.
I believe that a company’s cultural heritage is the most unexplored and fertile resource for generating innovation. I enjoy guiding people to discover uncharted paths, even in the most familiar places — transforming the past into a creative force for the future.
Today I support organizations in defining cultural strategies that respect who they are while opening new possibilities, that go beyond financial performance toward something more enduring.
At Wyde, I bring this same way of seeing. I listen to data, stories, and cultural signals and transform them into narratives that help people and organizations understand what is changing and imagine what can emerge. I analyze, structure, and illuminate. Helping people see the system they are part of with clarity, so they can act with awareness and intention, this is my personal way of caring for others.
If my life were a song, it would be stardust, played in a speakeasy bar in Paris.
