I am a fashion heritage expert with an inexhaustible enthusiasm for the art of dressing.
I believe that a company’s cultural heritage is the most unexplored and fertile resource for generating innovation. I enjoy guiding people to discover uncharted paths, even in places that seem most familiar, transforming the past into a creative force for the future.
If my life were a song, it would be a soft bossa nova, played at Café del Mar at sunset. As a content creator and editor, I bring together two backgrounds that may seem distant, diplomacy and luxury, and it is precisely at their intersection that I find my way of observing the details, stories, and identities that define a brand.
My journey begins across Russia, France, and Italy, develops through my experience as a brand manager for Italian luxury maisons in Moscow, and today is primarily focused on research. I am a PhD candidate in Strategic Management and I study innovation in fashion business models. I work with qualitative research because I believe in the value of cultural narratives, listening to them, interpreting them, and transforming them into insights that can guide innovation beyond financial performance.
Today, I support organizations in defining cultural strategies that respect brand identity while opening new possibilities. I hold a Double Master’s Degree in Luxury Management, as well as both a bachelor’s and a master’s degree in International Relations.
At Wyde, I bring my way of observing reality through research. I listen to data, stories, and cultural signals and transform them into narratives that help people and organizations understand what is changing and imagine what can emerge. I bring a sensitive yet rigorous approach, able to connect insight and vision, heritage and possibility.
My personal way of caring for others
I analyze, structure, and illuminate. I support people in seeing the system they are part of with clarity, so that they can act with awareness and intention.
